Skip to main content

How To Improve Debtor’s Receivable Turnover Ratio

By December 7, 2021No Comments

net credit sales definition

Creditors turnover ratio is also know as payables turnover ratio. It indicates the speed with which the payments are made to the trade creditors. The collection period of credit sales is one of the most important keys performance indicators that closely and strictly monitor the board of directors, CEO and especially CFO. Net sales is what remains after all returns, allowances and sales discounts have been subtracted from gross sales. Consider company ABC that generated $200,000 worth of gross sales. Later on, the company issued a refund for $20,000 and allowed $10,000 as an allowance for a defect product.

  • Generate a report on the aging profile of the debtors; which will highlight weekly collection due.
  • Accounting software can help you automate many aspects of the invoicing process and can guard against errors such as double billing.
  • Only if they make payment within 15 days of a 30 day invoice period.
  • Furthermore, net credit sales also take into account sales return and sales allowances.
  • A seller will debit a sales discounts contra-account to revenue and credit assets.

Do not wait until customers are weeks or months in arrears to start collection procedures. Set internal triggers to activate collection escalations sooner rather than later or consider implementing a dunning process, escalating attempts to collect from customers. You cannot enforce policies that you have not announced to clients.

The account receivable turnover gives a complete idea of how efficiently a company collects its debts against the credit extended by them. On the other hand, a company that has a comparatively long average collection period is clearly having trouble collecting payments from customers and this could be a sign of inefficient operations. Business Strategy Set your business up for success, then make moves that maximize opportunities. Commerce Make your ecommerce operation profitable and your customer experience engaging.

Doing this provides you with greater accuracy since it accounts for changing product prices in addition to all cash sales. A seller will debit a sales discounts contra-account to revenue and credit assets. The journal entry then lowers the gross revenue on the income statement by the amount of the discount. Allowances are less common than returns but may arise if a company negotiates to lower an already booked revenue. If a buyer complains that goods were damaged in transportation or the wrong goods were sent in an order, a seller may provide the buyer with a partial refund. A seller would need to debit a sales returns and allowances account and credit an asset account.

A higher debtor’s turnover ratio indicates a faster turnaround and reflects positively on the liquidity of the company. Generate a report on the aging profile of the debtors; which will highlight weekly collection due. Such analysis can help focus on the weeks where higher payments are due and aid in better working capital management. When the seller doesn’t offer cash discounts for prompt payment, buyers can negotiate for an early payment discount. If buyers propose a beneficial offer, by accepting, sellers will accelerate their cash flow.

Merchandising Financial Statements Financial Accounting

A sales return is usually accounted for either as an increase to a sales returns and allowances contra-account to sales revenue or as a direct decrease in sales revenue. As such, it debits a sales returns and allowances account and credits an asset account, typically cash or accounts receivable. This transaction carries over to the income statement as a reduction in revenue. As you can see in the example below, the accounts receivable balance is driven by the assumption that revenue takes approximately 10 days to be received .

All in all, you need to understand here that the accounts receivable turnover ratio will let you know how long it will take your consumers to pay on average. The average length of time it takes a company to collect payment for credit sales from customers is called the average collection period. A shorter collection period shows a company that is able to collect its receivables quicker. In addition, it shows they reduced the implied cost or opportunity cost of the interest-free loan to the customer.

net credit sales definition

Like the accounts receivable turnover ratio, a higher accounts payable turnover ratio is typically good. A low A/P turnover ratio may indicate a business is not paying their bills on time. This could lead your suppliers to decrease the amount of credit they extend to you or to remove credit terms altogether. To stay on top of unpaid bills, you should review your accounts payable aging report often and submit your payments on time.

If the customer pays early, the seller records the sales discount as a debit in the sales contra-account called sales allowances. Lastly, when it comes to comparing different companies’ accounts receivables turnover rates, only those companies who are in the same industry and have similar business models should be compared. Comparing the accounts receivables turnover ratio of companies of varying sizes or capital structures is not particularly useful and you should use caution in doing so. Accounts receivable turnover is described as a ratio of average accounts receivable for a period divided by the net credit sales for that same period.


It also marks the average number of days it takes customers to pay their credit accounts. The accounts receivable turnover ratio is an accounting calculation used to measure how effectively your business uses customer credit and collects payments on the resulting debt. Net sales are the gross sales after deducting sales return, and sales discount that entity made to customers during the period. The total value of net sales during the period normally present in the income statement and the noted to these amounts are clarify in the noted to financial statements. In the fiscal year ended December 31, 2017, there were $100,000 gross credit sales and returns of $10,000. Starting and ending accounts receivable for the year were $10,000 and $15,000, respectively. John wants to know how many times his company collects its average accounts receivable over the year.

Net sales allowances are usually different than write-offs which may also be referred to as allowances. A write-off is an expense debit that correspondingly lowers an asset inventory value. Companies adjust for write-offs or write-downs on normal balance inventory due to losses or damages. This requires a company to make additional notations to account for the item as inventory. If net sales are externally reported they will be notated in the direct costs portion of the income statement.

The company received $1M of product returns, and provided allowances of $500K. Therefore, the average customer takes approximately 51 days to pay their debt to the store. If Trinity Bikes Shop maintains a policy for payments made on credit, such as a 30-day policy, the receivable turnover in days calculated above would indicate that the average customer makes late payments.

The accounts receivable turnover ratio is one metric to watch closely as it measures how effectively a company is handling collections. If money is not coming in from customers as agreed and expected, cash flow can dry to a trickle. Accounts receivable turnover is the number of times per year that a business collects its average accounts receivable. Accountants and analysts use accounts receivable turnover to measure how efficiently companies collect on the credit that they provide their customers. Net sales are total sales after subtracting discounts, returned goods, and allowances for damaged goods. On the income statement of a merchandising company, cost of goods sold is deducted from net sales to arrive at gross profit.

These examples should also give you an idea of what’s considered a high turnover ratio and what’s considered a low turnover ratio. I believe that all companies should work towards increasing its debtor’s turnover ratio. If there are credit purchases and credit sales with the same company; advising a net off payment at a defined interval can help reduce the debtors’ amount. Customer tracks total discounts taken or vendor tracks discounts given. Sales made on credit are essentially like offering an interest-free loan to the customer. It represents a cost to the seller and motivates the seller to collect receivables quickly. If a company is too conservative in extending credit, it may lose sales to competitors or incur a sharp drop in sales when the economy slows.

Gross Sales Vs Net Sales

As mentioned earlier, net sales are nothing but gross sales less sales returns, allowances, and discounts. This figure is important for various stakeholders such as investors and owners. An increase in sales and allowances account and a decrease in cash or accounts receivable.

net credit sales definition

By comparison, LookeeLou Cable TV company delivers cable TV, internet and VoIP phone service to consumers. All customers are billed a month in advance of service delivery, thereby preventing any customer from receiving services without paying the bill.

You can calculate the accounts receivable turnover ratio in three easy steps. First, you need to calculate the average accounts receivable balance. Next, you identity your net sales, which should be reduced by any product returns and allowances. Finally, you take your net credit sales and divide it by the average accounts receivable balance.

Netcredit Personal Loan Reviews August 2021 Credit Karma

In other words, net credit sales are the revenues your business generates on account of selling goods to customers on credit. This means that net credit sales do not include any sales made on cash.


This figure is important for a company that is considering seeking outside financing. Learn accounting fundamentals and how to read financial statements with CFI’s free online accounting classes. Average accounts receivable is the sum of starting and ending accounts receivable over a time period , divided by 2. As a seller, you may offer discounts to your customers in cases where you invoice them. Different businesses work on different discount terms with their customers. Even if your business already has an enviable AR turnover ratio, there’s always room for improvement.

If, on the other hand, Company X has a Net 60 policy, it’s actually exceeding its goals. Let’s take another look at Company X. With a turnover ratio of 7.8, its average time to collect on an invoice is around 47 days. Credit net credit sales definition Period –Credit period refers no. of days under which the customer has to make payment to the seller or when payment will be due for credit sales. QuickBooks is the accounting software we recommend to small businesses.

Credit Sales How To Record A Credit Sale With Credit Terms

Using the three prior calculations, you calculated your company’s total sales net of sales returns and allowances of $16.5 million. You can now calculate your company’s total credit sales by deducting your company’s cash sales of $8 million from the $16.5 million, for a difference adjusting entries of $8.5 million in total credit sales. Credit sales are distinct from cash sales in that the customer is not required to make a full payment on the date of sale. Instead, they purchase their order on account and are allowed a set amount of time in which to make payments.

Bankrate is compensated in exchange for featured placement of sponsored products and services, or your clicking on links posted on this website. This compensation may impact how, where and in what order products appear. does not include all companies or all available bookkeeping products. So while they are an asset when sold due to the upfront premium, they become a liability if the person buying the credit can’t keep up with whatever payment plan they’re on. The company wants to assess the account receivable outstanding at the end of December 2016.

Leave a Reply

Translate »